Blog | SBI Card

The core ideals that make SBI Card the choice of Indians

September 6, 2021

2 mins

SBI Card, a brand that has served customers for over two decades through a range of credit cards, is the largest pure-play credit card issuer in the country with over 1 crore customers. SBI Card is the second largest credit card issuer in India, with 18.8% market share of the Indian credit card market in terms of the number of credit cards outstanding as of Nov ’20 and 20.1% market share of the Indian credit card market in terms of total credit card spends as on Nov ‘20, according to the Reserve Bank of India.

SBI Card's success is due to the company following the ideals and values of its mother brand, SBI, while also positioning it as contemporary and premium brand. A comparatively younger brand, SBI Card strives to connect with millennials and fulfill all their needs through its plethora of credit cards, each tailormade for a specific purpose.

Being entrenched in the minds of Indians for decades together, SBI Card has successfully created a unique identity for itself. And drawing from its mother brand, it too uses a blend of the same colours to further the brand's image. Playing with rich shades of the colour blue in its logo & visual identity template, the brand stands for trust and stability, traits that are very important for a financial company.

Further, this perfect amalgam of Indian ethos and a contemporary mindset sets apart SBI Card's products, its credit cards, in design & visual appeal. The philosophy that SBI Card has adopted for its card designs is that of a ‘Mandala’ or the representation of the universe. At the centre of the card universe is the chip, and all the benefits that the card offers make up the universe and revolve around this centre. For example, the Mandala design on the SimplySAVE SBI Credit Card is made up of Gullaks (Indian Piggy Banks) and coins with Rupee symbols, thereby depicting the card’s proposition – Savings!

The SimplyCLICK SBI Credit Card makes use of laptop and mouse in the design to make the intricate mandala, showcasing the card’s core benefit of rewards on online shopping.

These intricate designs give the cards a uniquely Indian feel, with a contemporary twist. The usage of intricate mandala patterns, created with a contemporary feel, are not only a visual delight but also tell a story – that of the card benefits.