Message from Rama Mohan Rao Amara, MD & CEO, SBI Card

Our core philosophy at SBI Card has been to make life simple for our customers. Over the years, this philosophy has been guiding us as we work towards simplifying the lives of our customers and other stakeholders through trust and excellence. We have incorporated this ethos into our Corporate Social Responsibility (CSR) initiatives as well, as we strive to bring impactful change in the lives of the communities we work with.

Giving back to the society at large has been a core component of our way of doing business. We continuously explore and implement innovative ways and solutions to address social and environmental challenges faced by our community. Through our various CSR projects, we have been aiming to create sustainable and positive impact on the world around us.

In our endeavour to do so over the years, we have channelised our efforts into four focus areas which include:

1. Healthcare

We have been supporting government and charitable hospitals to facilitate better healthcare access to underprivileged communities for both physical and mental health. For instance, we have piloted and scaled up telemedicine services in the remote Mewat region.

2. Education

In the education space, SBI Card has taken up projects to enhance physical and digital infrastructure of government schools and, to improve their overall quality of education. These projects have been implemented with an aim to expose students to new-age technology while supporting teachers to integrate new technology and new methods of pedagogy.

3. Skill Development

To improve the employability of our youth, SBI Card has undertaken various skilling projects, especially for people with disability.

4. Environment

Under our various environment-focused projects, we have directed our resources towards areas of solid waste management, improving quality of air, afforestation, renewable energy and watershed management.

Besides these, we have also invested in projects that have been aligned to the current national priority during COVID-19 and have taken up various relief and response projects.

At SBI Card, we recognise that we should act as a catalyst to bring about the required change in the society. To this end, we have been investing in relevant and context specific solutions for communities, and thereby, driving a meaningful and purposeful change in the lives of fellow citizens.

We will continue to amplify the socio-economic impact of our CSR investments to contribute towards our nation’s holistic growth story.